About Masaya
Pronounced like maa·saa·yuh, masaya is the filipino word for joyfulness and contentment, fun-loving.
We approach events with this as our attitude and ultimate goal. Yes, we bring the strategic clarity to build experiences that align with your brand and business goals — and the creative vision to make them unforgettable. Beyond the event itself, we bring you and your audiences to a place of joyfulness and excitement.
Masaya events are unique, original, and help organizations define themselves with joy.
By taking the time to understand your brand, mission, and goals, we develop event strategies that create inspiring, engaging, and measurable experiences — and help you build lasting organizational capability around them.
Photo credit: Nafisa Skeie
Laurea de Ocampo architects event strategies for companies who are eager to leverage hosted experiences to bring their brand to life in engaging and exciting ways.
With 15 years of expertise and a global network spanning tech, media, and the creative industries, she works at the intersection of brand, mission, and human connection — designing experiences that don't just gather people, but move them into action.
Her work begins long before any venue is booked. From go-to-market strategy and organizational transformation to budget architecture, partner curation, and stakeholder alignment, Laurea brings the rigor of an operator and the vision of a creative director. Every experience she builds treats the brand as a platform: aspirational, engaged, and discovery-driven.
Trusted by publicly traded companies, forward-thinking content firms, and top-tier agencies — including BD, The Rockefeller Foundation, Google, Abridge, Gingko Bioworks, Algorand, Quartz, Fast Company, Charter, Sparks, Grow Marketing, and MILK Agency.
What sets her apart is access: to a diverse cross-industry ecosystem she taps for the right partners, talent, introductions, and opportunities — well beyond the event itself.
Laurea is available for strategic advisory, fractional EP engagements, and organizational event strategy development.
Contact Laurea today at Laurea at Masaya dot events to start reimagining how events can impact your organization.